BIOM
Feel it work.
A luxury prebiotic soda, built from a blank page to a locked campaign. Naming and positioning first, then verbal and visual identity, then the product and the campaign. One operator, full pipeline.
Overview
One operator, full pipeline
BIOM is a self-directed brand project: a luxury prebiotic soda built from a blank page to a locked campaign. I ran it the way an agency would, naming and positioning first, then verbal and visual identity, then the product and the campaign.
The idea
The opposite of the pharmacy
Functional drinks almost always look like the pharmacy: clinical, busy, shouting their benefits. I wanted the opposite. BIOM is a prebiotic soda treated as a luxury design object, wellness you can actually feel, with the polish of a premium product rather than a supplement.
The promise is in two words. Feel it work.
“Feel it work.”
BIOM
Positioning
Luxury functional soda
BIOM sits between wellness and premium beverage, design-led and quietly confident, deliberately away from the health-aisle look.
It is for someone who buys good things and expects the function to come without the clinical packaging.
Verbal identity
States what it does, trusts you to get it
Tagline, Feel it work.
Voice: confident, modern and precise. Clean lines, a little technical, never preachy about health.
Visual identity
Chrome and blood orange
A sharp, slightly futuristic system. Chrome and blood orange against warm cream give it the feel of a premium object, modern and a touch clinical, in the best way.
Type pairs an italic Didone display with a clean grotesk for body and a monospaced face for the technical detail layer. Blood Orange is the hero across every campaign asset, the single colour that makes the whole system snap.
Warm Cream
#FCF6F0
Charcoal Ink
#1D1D1B
Chrome Silver
#C0C0C0
Blood Orange
#9E2B1A
The product
The can
Blood Orange is the hero flavour, the chrome and warm cream carrying the premium feel while the orange does the work. Designed to look like something you would leave out on the counter, not hide in a cupboard.
The campaign
Holds at a distance, and up close
A campaign poster and a wide out-of-home billboard, both built on the chrome-and-blood-orange world. Bold, clean and product-led, the kind of work that holds at a distance on a billboard and up close on a phone.
The films
Bringing the can to life
Two films in the same chrome-and-blood-orange language, bringing the can to life.
The kinetic cut
A fast, product-led counterpoint, hard light, chrome, and the single hit of blood orange.
Tools & process
One brand across the whole stack
Built through Higgsfield. GPT Image 2 for the text-heavy assets, since it renders type cleanly, and Nano Banana for the can renders and image-to-image consistency. References fed in at every step so the can, the marks and the colour stayed exact across the logo, the master can, the brand board, the poster and the billboard.
Lock each asset before moving on, keep the palette tight, and the whole stack reads as one brand.
“BIOM. Built solo, end to end, with AI.”